PAST EVENT 2016
SUMMER ACADEMY
ITALY
DESIGN DRIVEN INNOVATION FOR NEW ENTREPRENEURSHIP
How to start from users needs to build innovative start-ups
Politecnico di Milano
Design Department
Ostuni – Italy
Working Language
English
Dates
5 – 16 September 2016
PROFILE
Would you like to start your innovative company using the design approach as competitive advantage? Would you change the world creating innovative sustainable products and services that meet the new needs of people boosting new experience of use and interaction? Enroll in the Italian Summer Academy to understand how the design approach can support and drive the early stage of a start-up company.
You will study theories and practices of design thinking you will match with trends in ICT sector and knowledge in entrepreneurship. You will learn how to approach the business model generation using design thinking and design management tools.
Expertise
Strategic Design and Design Thinking
Cor Noltee
HKU Professor
Karen Sikkema
Course leader and
Entrepreneurship
teacher
Paolo Cremonesi
Professor
Antonio Ghezzi
Researcher
Business Modelling
Daniel Bohn
Founder & Product Owner at Conceptboard
CREATIVITY
• Pitching
• Design Thinking
• Strategic design
• Idea Communication
ENTREPRENEURSHIP
• Business Modeling
• Marketing and Communication
• Design Management
ICT
• Prototyping
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FACILITIES AND COSTS
Summer academy subscription
FREE (thanks to the support of European Commission)
Travel costs
At the expense of the participants
Nearest airport: Brindisi – Salento Airport
Accommodation costs
Provided by the Municipality of Ostuni
Other costs (Living/Meals …)
At the expense of the participants
Location
Ostuni (Apulia)
Italy
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First year experience
