SUMMER SCHOOL NETHERLANDS

HOW TO BECOME A START-UP IN
THE CREATIVE (TECH) INDUSTRIES
HKU UNIVERSITY OF THE ARTS UTRECHT
HKU COLLEGE
location
Utrecht, NETHERLANDS
period
3rd September – 14th September 2018
working language
ENGLISH

PROFILE
In this intensive course – called “How to become a start-up in the creative (tech) industry” – you will
join forces to form international student start-up teams and work on your own or a team member’s
innovative idea. At HKU University of the Arts, you study theories and practices from Creativity,
Technology and Entrepreneurship, demonstrating the value of creative process, design thinking,
business modeling, innovation, customer validation and team cooperation.
HKU University of the Arts specializes in innovation and new business models for the cultural and
creative industries. Professors, mentors and entrepreneurs from our creative tech schools such as
Games & Interaction, Media and Music Technology as well as our business school Art & Economics will
be your teachers and mentors during this summer course. This way, you and your team will benefit
from both being at an art school and a business school for the creative industries. To support your
start-up team, we will offer you extensive knowledge and experience from the fields of Creativity,
Technology and Entrepreneurship, inspirational examples from the creative industries, as well as
intercultural cooperation, pitch training and teambuilding skills.
The summerschool program takes place at the start of the Dutch academic year. It is not only a summer
school, but also the introduction on entrepreneurship for our third-year students who have chosen
entrepreneurship as a specialization. So please note that the participants will consist of ca. 25 third-year
students from the Utrecht university of Arts, some 5 students from other Dutch universities, 5 last-year
graduates who are going to start a company and 5 international participants (so roughly 40 students in
total, of which 5 are international). Thus our offer is a bit different from other summer schools – but
nevertheless an interesting and intensive program, with a diverse group of students! Since we only have
a few international places available, we give priority to applicants who are still studying or have only
just graduated.
fee
€ 600 Course + course materials
credits
3.0 ECTS credits + Certificate of Attendance
EXPERTISE
Strategic Design, Service Design, Design Thinking, Product Service System
CREATIVITY
• Design Thinking
• Creative Process
• Game Design
• Interaction Design
• Gamification
• Storytelling
• Art
ENTREPRENEURSHIP
• Business Design
• Business Strategy
• Art & Economics
• Teambuilding &
Intercultural Cooperation
ICT
• Game development
• Interaction design
• Music Technology
• Agile
The summer academy will only start if a minimum number of 15 participants will be reached.
FACULTY MEMBERS
Location
HKU, P.O. Box 1520
3500 BM Utrecht
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