PAST EVENT

SUMMER ACADEMY – UNITED KINGDOM

Designing entrepreneurial products and services for the community that enable more people to cycle.

PROFILE

Would you like to start your innovative tech company in social product or service design, to influence for example city infrastructures and mobility or offer body worn healthcare solutions? Do you want to this end learn more about creative business development to start your venture and launch your product or service? Enroll in the New Castle Summer Academy to gain solid business knowledge and hands-on entrepreneurial skills for creative businesses utilizing technology for their products and services. You will study theories and practices that demonstrate creative business opportunities and design led innovation. For this startup, you will study topics like business model generation, (service) design thinking and practice, SME and micro business practices, digital design and e-making skills, intellectual property and commercialization.

Expertise

technology driven ventures in social product and service design.

Innovation themes

• New products and new markets
• Body worn healthcare solutions
• Social innovation
• Mobility-cycle city infrastructures, social and community inclusion
• The key focus of the Northumbria CREA Summer Academy is a social innovation community co-design process around the development of entrepreneurial products and services to support cycling infrastructures in the city of Newcastle, but that have the capacity for reaching other communities, cities and markets concerned with sustainable mobility infrastructures elsewhere.

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Subjects

COMMENTS

The special subject feature of the Northumbria CREA Summer Academy is its emphasis on social entrepreneurship and innovation through service co-design creative and digital practices. This is designing innovative products and services with active community stakeholders rather than for passive consumers.

Learning outcomes

KNOWLEDGE AND UNDERSTANDING

• knowledge of entrepreneurial, marketing and financial strategies necessary to start a company.
• knowledge of creative and innovation processes.
• knowledge about entrepreneurship in a social innovation context and design-led innovation in relation to SME and Micro Business Practices, intellectual property and commercialization.

COGNITIVE SKILLS

• Ability to apply entrepreneurial and design thinking in innovation and business development processes.
• Ability to apply service design thinking and practice and business development modeling

PRACTICAL AND PROFESSIONAL SKILLS

• Ability to identify and evaluate opportunities and risks and adapt to occurring needs and challenges.
• Ability to perform on a professional level within an interdisciplinary team.
• Experience of digital design and e-making skills

KEY- AND TRANSFERABLE SKILLS

• capability to convincingly communicate concepts in a verbal and visual way to different audiences.
• ability to develop social innovation co-design skills to facilitate creativity and to develop products and services on behalf of a community, rather than through a process of personal idea exploitation

Candidates Curriculum

REQUIREMENTS

• Practice-based approach
• 60 hrs in total
• Creative Opportunity Development
• Co-Design and Participative Working Methods
• Digital Design and Making
• Business Studies for Non-Business Students

ROLES OF STAFF

• Lecturers
• Experts / Professionals from the field
• Mentors / Coaches
• Members form local community organisations (involved in the co-design stages of the project)

Location

Design School Building
City Campus East Building 2 (CCE2)
New Bridge Street
Newcastle upon Tyne
NE2 1XA

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