The special subject feature of the Northumbria CREA Summer Academy is its emphasis on social entrepreneurship and innovation through service co-design creative and digital practices. This is designing innovative products and services with active community stakeholders rather than for passive consumers.
KNOWLEDGE AND UNDERSTANDING
• knowledge of entrepreneurial, marketing and financial strategies necessary to start a company.
• knowledge of creative and innovation processes.
• knowledge about entrepreneurship in a social innovation context and design-led innovation in relation to SME and Micro Business Practices, intellectual property and commercialization.
• Ability to apply entrepreneurial and design thinking in innovation and business development processes.
• Ability to apply service design thinking and practice and business development modeling
PRACTICAL AND PROFESSIONAL SKILLS
• Ability to identify and evaluate opportunities and risks and adapt to occurring needs and challenges.
• Ability to perform on a professional level within an interdisciplinary team.
• Experience of digital design and e-making skills
KEY- AND TRANSFERABLE SKILLS
• capability to convincingly communicate concepts in a verbal and visual way to different audiences.
• ability to develop social innovation co-design skills to facilitate creativity and to develop products and services on behalf of a community, rather than through a process of personal idea exploitation
• Practice-based approach
• 60 hrs in total
• Creative Opportunity Development
• Co-Design and Participative Working Methods
• Digital Design and Making
• Business Studies for Non-Business Students
USED DIDACTIC TOOLS
NR. OF HRS
|• Pitch and presentations
|• Project Visits
|• Project Critiques
ROLES OF STAFF
• Experts / Professionals from the field
• Mentors / Coaches
• Members form local community organisations (involved in the co-design stages of the project)
Design School Building
City Campus East Building 2 (CCE2)
New Bridge Street
Newcastle upon Tyne