PAST EVENT


SUMMER ACADEMY – ITALY

New products and services for new needs

Politecnico di Milano
Design Department
Como lake – Italy

Working Language
English

PROFILE

Would you like to start your innovative company to create sustainable products and services that meet the new needs of specific users, for example senior
citizens, tourists, kids or the disabled? Enroll in the Milan Summer Academy to experiment with and contribute to socially responsible innovation.
You will study theories and practices that demonstrate the increasing need of specific target groups for corporate social innovation, such as mobility, short supply chains and high quality and environmentally friendly products. For this startup, you will study topics like business model generation, design thinking, design management and marketing and communication.

Expertise

technology driven ventures in social service design.

Innovation themes

New products and new markets
Sustainable approach to innovation for new Products and Services
Service innovation
ICT as driver and tool with users
Sectors mentioned: Tourism and Culture, Food and Territories and Wellness and Leisure.

LEARN MORE
Subjects

CREATIVITY

Pitching
Design Thinking
Strategic design
Idea Communication

ENTREPRENEURSHIP

Business Modeling
Marketing and Communication
Design Management

ICT

Prototyping

Learning outcomes

KNOWLEDGE AND UNDERSTANDING

knowledge of entrepreneurial, marketing and financial strategies necessary to start a company.
knowledge of creative and innovation processes.
basic understanding of technology trends in various contexts.
knowledge about strategic design (product service system development) and design thinking tools and methods.
familiarity with the business model generation tool in order to develop economical and technical issues for the business idea.

COGNITIVE SKILLS

Ability to apply entrepreneurial and design thinking in innovation and business development processes.
Ability to connect the use of ICT and creativity in the solving of (societal) problems.
Ability to apply entrepreneurial thinking in the creative and cultural sector.

PRACTICAL AND PROFESSIONAL SKILLS

Ability to perform on a professional level within an interdisciplinary team.
Capability to solve conflicts in teamwork.
familiarity with communication tools in order to present the business idea with different formats (website, video, postcard, social networks etc.)

KEY- AND TRANSFERABLE SKILLS

problem-solving skills and capability to turn ideas into action.
capability to convincingly communicate concepts in a verbal and visual way to different audiences.
ability to communicate value proposition and business idea.
ability to present and communicate a business idea in an elevator pitch session.
skills in strategic approach.

Candidates Curriculum

REQUIREMENTS

Practice-based approach
Two-weeks course
60 hrs in total
The main approach will be focus on Strategic Design tools and methods.

USED DIDACTIC TOOLS

NR. OF HRS

Lectures 21
Keynotes 6
Team working sessions 15
Mentoring / Coaching 17
Best practices 3
Pitch and presentations 4

COMMENTS

Team working includes workshops
Also mentioned:
Trends & Inspirations through Key notes as extra hours( famous designers and creative people or
relevant) organized in late afternoon. Please specify what these are in line with the listed didactic tools for the purpose of using a shared vocabulary. For example: ‘Social Events’ or ‘Field Visits.’
Note: the amount of hours listed exceed the agreed 60 in total for the two-weeks programme.

ROLES OF STAFF

Lecturers
Experts / Professionals from the field
Mentors / Coaches
Representative Incubators

Location

Polo Territoriale di Como (Politecnico di Milano)
Via Castelnuovo 7
22100 Como

logostartup