PAST EVENT 2016


SUMMER ACADEMY
ITALY

DESIGN DRIVEN INNOVATION FOR NEW ENTREPRENEURSHIP

How to start from users needs to build innovative start-ups

Politecnico di Milano
Design Department
Ostuni – Italy

Working Language
English

Dates
5 – 16 September 2016

PROFILE

Would you like to start your innovative company using the design approach as competitive advantage? Would you change the world creating innovative sustainable products and services that meet the new needs of people boosting new experience of use and interaction? Enroll in the Italian Summer Academy to understand how the design approach can support and drive the early stage of a start-up company.

You will study theories and practices of design thinking you will match with trends in ICT sector and knowledge in entrepreneurship. You will learn how to approach the business model generation using design thinking and design management tools.

Expertise

Strategic Design and Design Thinking

Francesco Zurlo

Full Professor
Strategic Design
Politecnico di Milano

LinkedIn

Arianna Vignati

Project Manager CREA
Strategic Design and
Design Management
Politecnico di Milano

LinkedIn

Cor Noltee

HKU Professor

Karen Sikkema

Course leader and
Entrepreneurship
teacher

Anastasia Constantelou

Associate Professor
University of the Aegean

LinkedIn

Luigi Oliveto

Paolo Cremonesi

Professor

Antonio Ghezzi

Researcher
Business Modelling

Daniel Bohn

Founder & Product Owner at Conceptboard

CREATIVITY

Pitching
Design Thinking
Strategic design
Idea Communication

ENTREPRENEURSHIP

Business Modeling
Marketing and Communication
Design Management

ICT

Prototyping


FACILITIES AND COSTS

Summer academy subscription

FREE (thanks to the support of European Commission)

Travel costs

At the expense of the participants
Nearest airport: Brindisi – Salento Airport

Accommodation costs

Provided by the Municipality of Ostuni

Other costs (Living/Meals …)

At the expense of the participants

Location

Ostuni (Apulia)
Italy

 First year experience

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