SUMMER SCHOOL NETHERLANDS

HOW TO BECOME A START-UP IN
THE CREATIVE (TECH) INDUSTRIES

HKU UNIVERSITY OF THE ARTS UTRECHT
HKU COLLEGE

location
Utrecht, NETHERLANDS

period
3rd July – 14th July 2017

working language
ENGLISH

PROFILE

In this intensive course – called “How to become a start-up in the creative (tech) industry” – you will
join forces to form international student start-up teams and work on your own or a team member’s
innovative idea. At HKU University of the Arts, you study theories and practices from Creativity,
Technology and Entrepreneurship, demonstrating the value of creative process, design thinking,
business modeling, innovation, customer validation and team cooperation.

HKU University of the Arts specializes in innovation and new business models for the cultural and
creative industries. Professors, mentors and entrepreneurs from our creative tech schools such as
Games & Interaction, Media and Music Technology as well as our business school Art & Economics will
be your teachers and mentors during this summer course. This way, you and your team will benefit
from both being at an art school and a business school for the creative industries. To support your
start-up team, we will offer you extensive knowledge and experience from the fields of Creativity,
Technology and Entrepreneurship, inspirational examples from the creative industries, as well as
intercultural cooperation, pitch training and teambuilding skills.


fee
€ 600 Course + course materials
€ 950 Course + course materials + housing

credits
3.0 ECTS credits + Certificate of Attendance

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EXPERTISE

Strategic Design, Service Design, Design Thinking, Product Service System

CREATIVITY

• Design Thinking
• Creative Process
• Game Design
• Interaction Design
• Gamification
• Storytelling
• Art

ENTREPRENEURSHIP

• Business Design
• Business Strategy
• Art & Economics
• Teambuilding &
Intercultural Cooperation

ICT

• Game development
• Interaction design
• Music Technology
• Agile

download the programme

The summer academy will only start if a minimum number of 15 participants will be reached.

FACULTY MEMBERS

Gabrielle Kuiper

Director
HKU Arts & Economics

LinkedIn

Viktor Wijnen

Director
HKU Games & Interaction

Thera Jonker

Director
HKU Expertise Centre Education

LinkedIn

Karen Sikkema

Course leader and Entrepreneurship teacher
Entrepeneur and owner
of Oliv Games and Living Story

LinkedIn

Location

HKU, P.O. Box 1520
3500 BM Utrecht