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SUMMER ACADEMY – UNITED KINGDOM

Designing entrepreneurial products and services for the community that enable more people to cycle.

University of Northumbria
Newcastle – United Kingdom

Working Language
English

PROFILE

Would you like to start your innovative tech company in social product or service design, to influence for example city infrastructures and mobility or offer body worn healthcare solutions? Do you want to this end learn more about creative business development to start your venture and launch your product or service? Enroll in the New Castle Summer Academy to gain solid business knowledge and hands-on entrepreneurial skills for creative businesses utilizing technology for their products and services. You will study theories and practices that demonstrate creative business opportunities and design led innovation. For this startup, you will study topics like business model generation, (service) design thinking and practice, SME and micro business practices, digital design and e-making skills, intellectual property and commercialization.

Expertise

technology driven ventures in social product and service design.

Innovation themes

New products and new markets
Body worn healthcare solutions
Social innovation
Mobility-cycle city infrastructures, social and community inclusion
The key focus of the Northumbria CREA Summer Academy is a social innovation community co-design process around the development of entrepreneurial products and services to support cycling infrastructures in the city of Newcastle, but that have the capacity for reaching other communities, cities and markets concerned with sustainable mobility infrastructures elsewhere.

LEARN MORE
Subjects

CREATIVITY

Design Thinking
Design-led Innovation
Service Co-design Thinking and Practice

ENTREPRENEURSHIP

Business Modeling
SME and Micro Business Practices
Intellectual Property
Commercialisation

ICT

Prototyping
Digital Design and E-Making Skills

COMMENTS

The special subject feature of the Northumbria CREA Summer Academy is its emphasis on social entrepreneurship and innovation through service co-design creative and digital practices. This is designing innovative products and services with active community stakeholders rather than for passive consumers.

Learning outcomes

KNOWLEDGE AND UNDERSTANDING

knowledge of entrepreneurial, marketing and financial strategies necessary to start a company.
knowledge of creative and innovation processes.
knowledge about entrepreneurship in a social innovation context and design-led innovation in relation to SME and Micro Business Practices, intellectual property and commercialization.

COGNITIVE SKILLS

Ability to apply entrepreneurial and design thinking in innovation and business development processes.
Ability to apply service design thinking and practice and business development modeling

PRACTICAL AND PROFESSIONAL SKILLS

Ability to identify and evaluate opportunities and risks and adapt to occurring needs and challenges.
Ability to perform on a professional level within an interdisciplinary team.
Experience of digital design and e-making skills

KEY- AND TRANSFERABLE SKILLS

capability to convincingly communicate concepts in a verbal and visual way to different audiences.
ability to develop social innovation co-design skills to facilitate creativity and to develop products and services on behalf of a community, rather than through a process of personal idea exploitation

Candidates Curriculum

REQUIREMENTS

Practice-based approach
60 hrs in total
Creative Opportunity Development
Co-Design and Participative Working Methods
Digital Design and Making
Business Studies for Non-Business Students

USED DIDACTIC TOOLS

NR. OF HRS

Lectures 2
Workshops 24
Pitch and presentations 4
Seminars 8
Project Visits 18
Project Critiques 8

ROLES OF STAFF

Lecturers
Experts / Professionals from the field
Mentors / Coaches
Members form local community organisations (involved in the co-design stages of the project)

Location

Design School Building
City Campus East Building 2 (CCE2)
New Bridge Street
Newcastle upon Tyne
NE2 1XA

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