PAST EVENT


SUMMER ACADEMY – GERMANY

ENTREPRENEURSHIP FOR ICT DRIVEN INNOVATION

Focus on Innovation driven by ICT in traditional industries

bwcon Gmbh –
Technology and Innovation
for Baden-Württemberg

LAKE CONSTANCE, Germany
Working Language
English
In cooperation with

PROFILE

Would you like to start your innovative company to influence and change the traditional industries with new technological solutions and applications? Enroll in the Lake Constance Summer Academy to gain entrepreneurial skills and solid knowledge on how to build and launch the products or services of your high tech venture.
You will study theories and practices that you immediately apply to develop your business and products, based on the lean start up methodology. For this startup, you will study topics like business model generation, marketing and communication, access to finance and intellectual property management.

Expertise

technological driven ventures in the traditional industries.

Innovation themes

Technology and meaning driven innovation
Entrepreneurship for ICT driven Innovation

LEARN MORE
Subjects

CREATIVITY

Pitching
Design Thinking

ENTREPRENEURSHIP

Business Modeling
Finance
Marketing and Communication
Lean start-up: market research, customer development, MVP
Effectuation

ICT

Prototyping
ICT Driven Innovation
Internet of Things
Robotics/Smart Home/ Domotics
Manufacturing / 3D Printing
Mobility / Big Data

Learning outcomes

By attending the Summer Academy on Lake Constance you will gain understanding of all the business basics necessary to start a company. You will get a good overview of product development, marketing strategy, financing and accountancy. You will be able to understand technology trends and promptly
identify their impact.

KNOWLEDGE AND UNDERSTANDING

knowledge of entrepreneurial, marketing and financial strategies necessary to start a company.
knowledge of creative and innovation processes.
basic understanding of technology trends in various contexts.

COGNITIVE SKILLS

Ability to apply entrepreneurial and design thinking in innovation and business
development processes.
Ability to connect the use of ICT and creativity in the solving of (societal)
problems.
Ability to apply the Lean Start Up approach and tools to a concrete business case.

PRACTICAL AND PROFESSIONAL SKILLS

In particular, you will apply the Lean Start Up approach and tools to a concrete business case. At the end of the two weeks you will be able to analyse a given market and run market research for a specific product/service. You will be able to identify the right customer segment and develop appropriate marketing strategy to target it. You will understand how to develop hypothesis for a business and test it by mean of minimum viable product. Finally, you will define an appropriate business model and recognize on time the need for business model innovation.
Ability to perform the role of designer/entrepreneur in a business development process critically and inventively.
Ability to identify and evaluate opportunities and risks and adapt to occurring needs and challenges.
Ability to perform on a professional level within an interdisciplinary team.

KEY- AND TRANSFERABLE SKILLS

Moreover through the Summer Academy you should be able to develop an entrepreneurial attitude that will help you to successfully manage and motivate a team and sharpen your problem-solving skills. You will work on your communication skills in order to convince people of your idea. Finally you will have the chance to network with other students, entrepreneurs and experts of the ICT field.
problem-solving skills and capability to turn ideas into action.
capability to convincingly communicate concepts in a verbal and visual
way to different audiences.

Candidates Curriculum

REQUIREMENTS

Practice-based approach
Two-weeks course
60 hrs in total

USED DIDACTIC TOOLS

NR. OF HRS

Lectures 21
Workshop 19,5
Group Work 16
Keynote 2
Coaching 4,5
Field visit 2
Pitching 4

ROLES OF STAFF

Lecturers
Experts / Professionals from the field
Mentors / Coaches
Entrepreneurs
External professors

Location

Lake constance, Germany

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